Taiwan Brands Eye India’s Smart Home Appliances Market

Nov 09, 2015

In recent years, major home appliance and electronics brands have focused on the smart home appliance market. As Indian consumers’ preferences have changed and with many favorable government policies put in place, international brands have taken this positive factor to explore Indian market. Congruently, Taiwan’s smart home appliance brands have also taken the plunge by taking a pie of the Indian consumer market, which is poised to become the world’s fifth largest by 2025.

In light of favorable Indian market potential, Taiwan Excellence will display splendid Taiwanese home appliances and electronics products at the Select City Walk Mall, in New Delhi, between November 6th and 8th, 2015. Some of the Taiwanese brands to be showcased in India include 3+ MAGI MAGS, Pin Jin Pin, Justime, Just Power, Alya, Rekrow, LCW, Sakura, Chanson, LOF Solar, Tales, Gunilamp, Mozbii, Vinaera, paper Dino, Ucushion, Cashido, and KSS.

The foremost aim of Taiwan Excellence is to showcase the ‘reliability’, ‘innovation’ and ‘value’ of Taiwanese products to an increasingly aspiring audience base in India. Many Taiwanese manufactured household appliances such as kitchen hoods, water ionizers, water filters, and other devices for the bath or kitchen only require simple installation and quick operation. Cashido's 10 second machine can kill over 99% of bacteria, remove over 75% of pesticides, remove odors and keep food fresh in just 10 seconds.  Sakura’s smart touch chimney range hood is the first product equipped with capacitive touch technology that collocates a high quality black glass touch panel.

Taiwanese smart home appliances are recognized by multiple international quality certifications. Products such as lightning, stoves and wine aerators add aesthetically appealing styles and fun to household life while demonstrating Taiwan’s design potential and exquisite craftsmanship. Gunilamp, the Taiwan Excellence lightning brand, has blended modern technology with daily life and have brought us a whole new and interesting way to interact with lamps, which the color and the brightness can be adjusted by their App; all the while creating a more intuitive and user-friendly experience. Rekrow, the smart stove manufacturer, its portability is perfect for outdoor activities.

We are confident that Taiwan’s smart home products will build more interest with the Indian consumers and that Indian consumers will begin enjoying the experience of using brands from Taiwan.

 

Source: Taiwan Excellence


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