PromoTex Expo to focus on personalisation and sustainability

Sep 11, 2018


What will the world of tomorrow be wearing? When it comes to promotion, sports and workwear, answers to that question will be found from now on at PromoTex Expo, the new event to kick off the calendar year. From 8 to 10 January 2019, major international textile manufacturers, textile distributors and finishers will make their way to the fashion capital of Düsseldorf to present their latest collections and products in Hall 13. An extensive supporting programme will complement the exhibition.

Key themes at PromoTex Expo will be promotional textiles, sportswear, teamwear, workwear, corporate fashion and textile accessories. The focus will be on everything textile finishers, promotional products distributors, signmakers and textile experts care about right now, with a particular spotlight on mass customisation and personalisation, smart clothes, sustainability in the textile production chain, and the multifaceted world of textile finishing. Numerous manufacturers, distributors and finishers have already booked their stands, including Kariban, ID®, TeeJays, Stormtech, Master Italia, Matterhorn and the textile finisher Maprom.

Putting textiles to the test
One of the highlights at PromoTex Expo will be the Textile Campus with its pulsating heart, the Catwalk. Nonstop action is the name of the game there. Four times a day, professional models will hit the runway with top-notch choreographies to demonstrate the durability and comfort of finished textiles. About 20 different companies will have a chance to present their collections in this setting.

All around the Catwalk, visitors who dare will be able to get a glimpse of the future. Exhibitors in this area will showcase the possibilities arising from integrating technical solutions into textiles. Smart textiles and wearables will be on display here. Sustainability will be the Textile Campus’ other main emphasis. Various institutions and initiatives will be on hand to educate visitors on certificates and labels. In addition, screen printing expert Charlie Taublieb will use GOTS-approved inks to print on certified textiles, showing that even sustainable inks and products can make a big impression.

Knowledge transfer at the presentation forum
Visitors interested in the requirements, technical possibilities, latest trends and legal requirements in textiles should check out the presentation forum in Hall 13 for answers. Experts with various specialisations will explain what’s important and highlight best practices for finishing and deploying textiles.

Sustainable? Fair trade!
Together, PromoTex Expo and the two concurrent trade shows viscom and PSI have the power to make the trade show universe more sustainable. For the second time in the shows’ history, a 2Go deposit initiative aimed at avoiding plastic waste at these major events will be staged in cooperation with porcelain manufacturer Mahlwerck. Each of the exhibition halls will feature Fair Trade Cafés, where coffee will be served in reusable porcelain cups. Visitors will be asked to pay a deposit for the cup, but once they’re finished with it, they can return it to one of the reverse vending machines to get their money back – or even donate it for a good cause. The Fair Trade Café at PromoTex Expo will be located directly opposite from the Catwalk, offering a relaxed spot for meetings and networking.

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