Oct 08, 2015
The countdown for the 11th edition of Paperworld China has begun and there will be so much happening during the three-day event. The leading international trade fair in China for the stationery, office and artist supplies industry will be held 15 – 17 October 2015 at the Shanghai New International Expo Centre, Hall N1 – N2. Around 500 high-profile suppliers and brands will showcase a wide spectrum of products ranging from paper and printing, stationery, office supplies, back-to-school items, artist supplies to hobby & craft. Ningbo and Taiwan pavilions will be featured again at the show. What’s more, the Creative Pavilion and Oriental Culture zone will offer professional enthusiasts and admirers something even more.
The unique position of Paperworld China provides an unrivalled gateway for domestic and overseas business development for the industry. In 2015, the show attracts manufacturers and suppliers from 11 countries and regions: China, Hong Kong, Indonesia, Japan, Korea, Taiwan, Vietnam, and as far reaching as Europe including France, Germany, the Netherlands and Poland. Paperworld China provides compelling evidence that it is a potent tool for acquiring new businesses and strengthening a positive company image. That is why a number of local and international key brands such as DongA, Fila, Guangbo, King Jim, Languo, Liberty, Parker, Polar Bear, Simbalion and TPPS have signed up for the show.
Creative Pavilion and Oriental Culture zone offer variations and inspirations
In an effort to assist the industry players in making their businesses thrive amidst the ever-changing industry environment, Paperworld China sets up two special product areas, Creative Pavilion and Oriental Culture zone, to meet the expanding market demand.
At Creative Pavilion, which has doubled in size from last year, about 100 suppliers will display a diverse range of handwork materials, equipment and tools. Visitors can also network with individual talented craftsmen and artists who will showcase their exquisite craftsmanship and art pieces from patch work, wood craft, wool felting to modelling and puzzle.
A series of fun interactive activities will be on offer where visitors can attend classes presented by major suppliers. For example, participants can experience finger knitting and make their own wool felting hosted by the famous Japanese supplier, Hamanaka, and participate in an interesting rubber stamp making class conducted by another popular Japanese company, Tsukineko.
To get inspired by the collection of masters’ handicrafts from around the world at the Creative Galleria is definitely an ideal schedule after enjoying the creative passion at the DIY Studio. Visitors will view handicrafts which truly require a high level of techniques, such as paper craft and quilling, knit work, patchwork, embroidery, figures, pressed flower painting and DIY jewellery. These will be displayed by a number of esteemed organisations and artists including Yuan WeiLin (China), Li Kaiquan (China), Shen MeiYan (China), Carton King (Taiwan), Maria Cvetanova (Bulgaria) and Saskia Hoeboer (The Netherlands).
Located in the same hall, only a few footsteps away will be the Oriental Culture zone, where the best Oriental contemporary cultural products will be encompassed. With an aim to promoting and developing the Chinese culture and art pieces, for the first time the Nanjing Museum, Suzhou Museum and the Shanghai Museum will bring their art pieces as well as derived souvenirs to the Oriental Culture zone. The return of the Shandong pavilion will allow visitors to view intangible cultural heritage items and the highly-regarded artists will demonstrate traditional handmade desktop items and the important ancient stationery in China, “Four Treasures of the Study” which are brush, ink, paper and ink stones.
Spotlights at the Oriental Culture zone will be the informative seminars and a networking event. Seminars will include the “Summit on the dissemination and application of museum collections’ historical and cultural elements” and the “Forum: Oriental culture for hotel marketing in the new trend”. The “High-end tourism commodity customisation – Thailand and China luxury hotels road show (Shanghai station) happy hour” will pull industry players together to exchange ideas and network.
Fringe programme addresses timely topics
At Paperworld China, a host series of fringe events are available where experts and professionals will dive into various pressing industry topics. The use of smartphones is moving at a phenomenal rate and online social media also revolutionises everyone’s lives. In particular, WeChat is one of the most popular social media and communication apps in China. To aid enterprises in taking advantage of social media for achieving successful marketing and promotion plans in the region, the forum on WeChat Marketing will be held on 15 October. Industry experts will give their insights on how companies excel in the fast-moving world of mobile apps.
Traditional retail business is largely influenced by the growing trend of e-commerce business. A seminar on development of brick-and-mortar retail business will be held on 16 October, exploring how a traditional retail business can navigate and benefit from the digital era.
Intellectual property rights (IPR) are seen as the top concern in brand development and manufacturing business. On 16 October, prominent lawyers from China and Germany will share their experience and cases on IPR issues.
Paperworld China is jointly organised by Messe Frankfurt (Shanghai) Co Ltd, the China Chamber of Commerce for I/E of Light Industrial Products & Arts-Crafts and Guangzhou Foreign Trade South China Exhibition Corp Ltd.
For more information about the show, please visit Paper World China 2015