EUROBIKE is the undisputed leading global trade show for the bike business. This is where the bike industry gets networked, wins over its trading partners and presents itself to the media. This is where trends emerge and ground-breaking innovations celebrate their premiere appearances. At the same time, EUROBIKE continually generates additional benefits for the industry and trade, achieving the balancing act between trade show and think tank. From 2018 EUROBIKE will take place at an earlier date and will be opening its doors for three days from Sunday, 8 July to Tuesday 10 July 2018 . This new earlier date will offer manufacturers, trade dealers and media the opportunity to get information, an outlook and planning security for products, brands and trends at an earlier stage for the coming season. EUROBIKE 2018 will highlight innovations and product premieres, offering the industry, trade and media an enormous added value. The new trade fair concept offers a complete picture and condensed information, and also creates synergies for all stakeholders in the global bike industry. EUROBIKE 2018 is exclusively for trade visitors.