wire South America - International Wire and Cable Fair – will be held from 6 to 8 October 2015. Review of wire South America 2013: Brazil’s boom in the construction, automotive and consumer electronics industries has led to a marked increase in the demand for wire, cable and tube products. The approximately 15,000 trade visitors registered during the three days of wire South America und TUBOTECH confirmed that there is an increasing interest in an international trade fair for these sectors on the South American continent.